Childers Festival campaign art direction
While the Childers Festival 2025 design built on an art style established in previous years, this iteration placed greater emphasis on what truly makes the festival an unmissable experience.
The brief called for refreshed artwork and imagery, moving away from prior hero visuals that focused predominantly on performers.
With this in mind, I captured the heart of the festival by showcasing its iconic heritage facades, vibrant street food and energetic crowds.
These elements reflect the atmosphere that draws visitors from across the greater Bundaberg region and interstate each year, transforming Childers and famously bringing part of the Bruce Highway to a standstill.
Campaign assets included a poster, a digital program optimised for both mobile and desktop, digital billboards and advertisements, roadside corflutes, a tri-fold bollard corflute and social media tiles.
