Elliott Heads Sunshiners Inc. logo and brand

Brand
Adobe Illustrator, InDesign

This logo represents a community group in a distinctive yet authentic way through the use of iconic local fauna.

Many community-centred logos use similar visuals representing people and connection, so I took an alternative approach unique to this group and the Elliott Heads community.

‍

After exploring several concepts with the group, we landed on this design for its symbolic connection to their mission through local fauna.

‍

This echoes the community's appreciation for the native shorebirds, turtles and whales, using the seemingly contrasting nature of animals for a community group logo to authentically tie them together.

Additionally, golden ratio circles were used to guide the illustration, creating a natural sense of visual stability and harmony.

A huge thank you to Cody for his wonderful work creating a very professional logo for the Elliott Heads Sunshiners. He also had an incredible ability to juggle content to fill each monthly newsletter edition over the past couple of years. If you need any graphic design work, we highly recommend Cody.

Andrea Secretary

Letterhead, business card and logo style guide
The Elliott Sun monthly community newsletter