Elliott Heads Coastal Club billboard and brand
This rebrand features a clean yet relaxed redesign symbolic of the Club’s coastal atmosphere.
The Club already had a significant local following without centralised branding and wanted to target a larger ex-metro audience, as well as the growing coastal population.
I collaborated closely with the client to develop this logo to align with the Club’s name change and new direction towards a more community-centric establishment with a bistro and bar, not only for playing lawn bowls.
With this in mind, the client wanted the logo to provide a modern take on their origin as they still offer lawn bowls, leading to the two golden-ratio circles depicting a bowl.
The river element, representing the nearby Elliott River, accompanies the logo on the billboard while adding a splash of colour to the ‘turn left’ call to action.
